Wesley Bush

Wesley Bush

Founder of the Product-Led Institute. He wrote the best-selling book on Product-Led Growth and has been featured in MarketingLand, Forbes, and the Huffington Post.

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About this Speaker

Wes Bush is the bestselling author of "Product-Led Growth: How To Build a Product That Sells Itself." He believes the way we buy software has changed forever over the last several years. Gone are the days of hiding your product behind closed doors - where potential customers need to sit through a long, drawn-out sales call just to see what the product is capable of - it's time to lead with your product and let people see for themselves if you can deliver on your promise.

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