Building an integrated Go To Market Strategy for Free Trials and Freemium

A talk by Karishma Rajaratnam
Head of Growth, Chargebee

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About this talk

Building an integrated Go To Market Strategy for Free Trials and Freemium:

  • How Sales & Marketing impact and influence the free trial and freemium experience
  • Integrating Sales, Marketing and Product strategies to support free trials and freemium
  • Building user-education & onboarding campaigns for self-serve models
  • Using Product Qualified Leads as a Sales and Conversion enabler

Karishma Rajaratnam

Head of Chargebee's Growth team, responsible for building and growing their Freemium business model and startup founder community.

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