The Onboarding Chasm: The Five Stages from Skeptical Prospects to Happy Customers for Life

A talk by Ramli John
Founder, Optimizing SaaS

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About this talk

The onboarding chasm is the challenge of transitioning prospects from the old way of how they did things to the new way with your product or service. This is is when most products lose potential customers.

According to Intercom, for SaaS products, 40 to 60 percent of users who sign up for a free trial of your software or SaaS application will use it once and never come back.

In this talk, learn the five stages to help your new users transition from skeptical prospects to happy customers to life.

Ramli John

Ramli helps product-led companies optimize their user onboarding experiences that turn trial users into life long customers.

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